A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023.
Spotify has been an early adopter of AI, which it used for music recommendation algorithms a decade earlier.
The Swedish company is now aiming to use LLMs to replicate that across its non-music content such as podcasts and audiobooks.
The music streaming giant has been looking to boost its earnings by increasing its slate of revenue-generating formats such as podcasts and audiobooks.
With the expanded Google partnership, Spotify is also exploring the use of LLMs to provide a safer listening experience and identify potentially harmful content.
Persons:
Eric Gaillard, Google Bard, Gustav Söderström, Supantha Mukherjee, Savio D'Souza
Organizations:
Spotify, Cannes Lions International, Creativity, REUTERS, Rights, Google, Thomson
Locations:
Cannes, France, Rights STOCKHOLM, Swedish, Stockholm